Top 5 Beauty Retail Apps in Romania: Q2 2024 Performance

The second quarter of 2024 saw varied performance among the top beauty retail apps in Romania. Let's dive into the details of their downloads, revenue, and weekly active user trends.

Notino: profumi e cosmetici experienced notable fluctuations in its downloads. Starting strong with approximately 9.8K downloads in the first week of April, it peaked at 11.2K in mid-June before dropping to 4.7K by the end of the quarter. Weekly active users followed a similar pattern, beginning at 43.1K and peaking at 47.5K in mid-June, but eventually declining to 36K.

SEPHORA - Maquillage, Parfum demonstrated a gradual decline in downloads over the quarter. Starting at 4.1K in early April, downloads peaked at 7.5K in mid-May but fell to 3.1K by late June. Active users showed a slight increase from 24.9K to 27.7K in mid-May, then a decline to 22.5K by the end of June.

Douglas Parfumerie & Cosmetice had relatively stable download numbers, with a slight peak in early June at 1.9K. The app's downloads started at 1K in early April and ended at 1.5K by late June. Weekly active user data for this app was not available.

BEAUTY BAY saw a significant spike in downloads in early May, reaching 916, up from just 75 in early April. This growth, however, stabilized around 150 in late June. Active users mirrored this trend, jumping from 388 in early April to 1.1K in early May, before settling at around 655 by the end of June.

CHARLOTTE TILBURY had a modest increase in downloads, starting at 93 in early April and peaking at 207 in early June. Weekly active users remained relatively stable, starting at 797 and peaking at 896 in mid-June, ending the quarter at 857.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.